Ever had a day where you just feel worn down? For whatever reason, you’re exhausted, wondering if you’re making a difference, and not sure you want to keep going. Don’t worry, this happens to all us at some point. This is just when you need to be reminded of how important your work is!

As a content marketer, it’s easy to wonder if your content is actually making positive change. Trust us, no matter how bleak it seems, content remains king!

So here are 30 quotes about content marketing for content marketers, reminding us why we do what we do.

30 Quotes About Content Marketing For Content Marketers

“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.” – Sierra Bailey

“Just be useful.” – Jay Baer

“Write so that people can hear it and it slides through the brain and goes straight to the heart” – Maya Angelou

“If it sounds like writing, I rewrite it.” – Elmore Leonard

“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.” – Jolie Miller

“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” – Joe Pulizzi 

“Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else…because they’re already connected.” – Mitch Joel

“The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.” – JamieTurner Tweet

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

“What is written without effort is in general read without pleasure.” – Samuel Johnson

“To avoid criticism, do nothing, say nothing, be nothing.” – Elbert Hubbard

“Metaphors have a way of holding the most truth in the least space.” – Orson Scott Card

“Make the prospect a more informed buyer with content.” – Robert Simon

“To be momentous, create content with purpose.” – Russell Sparkman

“I think marketers are very message-focused. They know what they want people to hear. They have to work backwards from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message.” – Andy Weir

“When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.” – Ann Handley

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose

“When we’re constantly fixated on the verbal agenda – what to say next, what to write next, what to tweet next – it’s tough to make room for truly different perspectives or radically new ideas. It’s hard to drop into deeper modes of listening and attention. And it’s in those deeper modes of attention that truly novel ideas are found.” – Justin Talbot-Zorn and Leigh Marz

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“Content Marketing provides 4x the ROI of our traditional marketing spend.” – Julie Fleischer

“Content is the reason search began in the first place.” – Lee Odden

“Great content is the best sales tool in the world.” – Marcus Sheridan

“Content Marketing is a commitment, not a campaign.” – Jon Buscall

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” – Ann Handley

“When creating content, be the best answer on the internet.” – Andy Crestodina

“If you don’t like what is being said, then change the conversation.”  – Don Draper

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – Dave Beebe

“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Jay Acunzo

“Visual content, more creative storytelling, and interactive content contribute to experiences that inform and create an emotional connection with buyers. Brands are still creating more content, but it’s held to a higher standard by customers.” – Lee Odden

“A good content marketer can empathize with their audience and can therefore understand what topics they should create content on, what tone of voice to use, and what channels to promote the content in.” – Pawan Deshpande

Photos from Unsplash and edited with Canva.

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Jaclyn is the latest addition to the Six Stories team and will use her business background to help with project management, content creation and social media marketing.

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