The Benefits of News Content
News stories are skimmable, timely, relevant, and what your target audience is looking for online. Let us help you publish news content that makes an impact. News stories don’t require much time to read and allows your audience to stay up-to-date in your industry. In our experience, news posts have been a great way to generate traffic to your website.
The benefits of covering industry news on businesses websites include:
Industry Thought Leadership
Nothing’s faster on the path to establishing credibility than regularly sharing the latest in your industry. Let your customers start to rely on you for a source of news.
Short and Sweet Content
The average online attention span is now 8.25 seconds. News stories are the perfect length to grab the reader.
Opportunities to Take Action
Because we are covering news in your industry, there are often opportunities to link to internal content, a contact form, or event pages.
A Leg Up on Your Competition
Which are of your competitors are covering breaking news? Probably not many. And if they are, you can do it better.