When you finally realize that it’s time to up your content marketing game, you need to make sure you have an arsenal of good ideas. But what exactly counts as a good idea?

For those marketers who are in need of a new content marketing idea, we’ve found the best content marketing resources out there. Regardless of what you’re looking for, we’ve got an option that will work for you. Just make sure that you don’t wait until it’s too late to figure out how to boost your content marketing.

Below, you’ll find our favorite resources along with their background and a quote or fact that forced us to include them in our round-up. Whether it’s an article we love or a favorite website, the following resources will have your back:

How Forbes Stole A New York Times Article And Got All The Traffic

Background: This article demonstrates the importance of a catchy headline, as demonstrated by Forbes’ ability to beat New York Times when it came to the same content.

Quote: “The original title was “How Companies Learn Your Secrets”. Kashmir Hill, a writer at Forbes, realized this and quickly developed a condensed version of the article with a far more powerful title: “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did”. It cut out the crap and got to the real shocker of the story.”

How to Generate Traffic & Conversions on Your Blog… Without Publishing Another Post

Background: Speaking of traffic, wouldn’t it be nice if you could boost your blog’s traffic and conversion rate without writing a new post? This resource explains exactly how to accomplish just that.

Quote: “What if your previous blog posts could feed a lead generating machine that increased leads by 250%, and caused a steady spike in revenue?”

Content Marketing Institue

Background: CMI was created six years ago by Joe Pulizzi. Pulizzi is a well-known content marketer who created CMI to help brands improve their marketing tactics.

Fact: CMI, which is a UBM company, is a 2012, 2013, 2014 and 2015 Inc. 500 company.

The 7 Habits of Successful Content Marketers

Background: The article explains that regardless of your training or comfort level with content marketing, it’s a necessary part of a thriving business. It then shares the 7 habits that all successful content marketers share.

Quote: “Powerful storytelling is not easy. From a tweet that takes off to a blog post that transforms a lead into a paying customer, a great deal of thought and effort goes into quality content.”

Revive Old Post – Auto Post to Social Media

Background: Are you sick of writing blog posts to share them once and never see them again? Us too. That’s why this WordPress Plugin helps you to avoid this exact problem.

Quote: “This plugin helps you keep your old posts alive by automatically sharing them and driving more traffic to them from Social Networks. It also helps you to promote your content. You can set sharing interval and number of posts to share to drive more traffic.”


Background: Keeping track of your marketing? That’s tough enough without juggling multiple spreadsheet calendars. You can get organized with this tool and include all your teammates and projects.

Quote: “Get everything organized in ONE place, so you (and your team) can focus on the important stuff… getting sh*t done!”

These are just some of our favorite content marketing resources! If you want to see more, let us know and we can create a follow-up post!

We hope you find these tips as helpful as we did! If you have any questions, reach out to us!

If you want to stay updated with what we’re up to, you can sign-up for our newsletter here with our sister company Six Stories. You’ll be the first to know when we launch our new live streaming on social media course this month!

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Jaclyn is the latest addition to the Six Stories team and will use her business background to help with project management, content creation and social media marketing.

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