Does News Content Increase Website Traffic?
We did a case study to find out.
According to eMarketer, 43% of B2B marketing professionals asserted that content marketing was one of the most effective strategies for lead generation.
While content marketing is still the undisputed king of the digital arena, another report by Curata states that “seventy-four percent of content marketers surveyed are increasing lead quality and quantity, thanks to content marketing.” This means there is still a room for improvement in this type of digital marketing strategy.
News content marketing works for all because news is one of the most consumed and shared content online, as shared on the StoryShout home page:
- 93% of men and 92% of women aged 25-44 read digital news on a regular basis.
- 78% still prefer written news over video
- 69% of Americans get their news online versus TV, radio, or print.
News content marketing is publishing and promoting trending industry-relevant news on your website to attract, engage and convert your target audience.
Publishing trending news in your niche is a relatively new concept in the content marketing world, but one that’s been gaining a lot of momentum. With the amount of content available online and attention spans getting shorter and shorter with each passing day, 8 seconds now from 12 seconds in 2000, users can’t read it all. They need short, skim-able stories that tell them the breaking news and newest developments in their niche.