With Google at our fingertips, it’s no challenge to find marketing resources these days. While finding the information doesn’t prove to be too difficult, it can feel like you’re finding the same advice over and over again.

If you’re looking to jumpstart your content marketing strategy with some fresh ideas, you’ll have to think past your usual haunts. To help simplify the process for you, we’ve let you in on a few of our hidden secrets for finding new and innovative content marketing ideas. Some of these resources will have you wishing you’d thought of them earlier!

Hemingway

This resource is especially good for writers who are looking to elevate their craft. This app helps writers better analyze their own writing without the assistance of an editor. Not only does it track your word count and grade your work’s “Readability,” but the app also highlights potentially troublesome text.

Grammarly

Piggybacking off Hemingway leads us to Grammarly. Similar to Hemingway, Grammarly helps identify writing snafus via both a browser extension AND a document upload option. Another key attribute? Grammarly has a kick-butt free version that will have your grammar confidence soaring in no time at all.

Google

Before you roll your eyes at this suggestion, give our rationale a chance! When it comes to content creation, choosing a topic and an accompanying keyword can be stressful. Luckily, Google can sneakily provide more help on this than you may have previously realized. Go ahead and search for a topic of your choice. Then, scroll to the bottom of the page where Google lists “Searches related to…,” which can help you define your topic, title, and keyword.

StoryShout Blog

What you might see as a bit of shameless self-promotion is actually a phenomenal resource (if we do say so ourselves!). That’s right, every two weeks StoryShout creates an original blog post about something content marketing related. Whether we are talking about email marketing, blogging tips, or content marketing resources, StoryShout covers topics that you’ll find helpful and relevant.

Google Sheets

Yep. Google made the list TWICE…but with good reason. It’s obvious to use Google Docs when it comes to your content marketing but many overlook the power of Google Sheets. That’s right! This resource serves as an easy way to keep your content marketing organized while employing formulas to keep things automated. What’s one formula we’ve been loving lately? Combining text from multiple cells to create one complete message. All you need to do is choose the cells you want to combine, add a space where necessary by indicating one with ” “, and add “&” where needed, and you’re done! For example: =B3&” “&E3. This makes it easy to combine titles with links, author names, dates, and more.

Canva

We hate to admit it but a picture really is worth a thousand words. That’s why even the best blog posts may go unnoticed if they lack an eye-catching photo. Rather than shoot the messenger, take our advice and let your graphic designer genes flow by creating some stunning blog header photos. Not only can they draw attention to your post but they can also paint a cohesive branding story for your company.

 

We know that marketing is easier said than done so if you’re still wanting some help, we’d be happy to give you a hand!

Or, if you want to learn more about our writing process or our writing services, reach out to us here!

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Jaclyn is the latest addition to the Six Stories team and will use her business background to help with project management, content creation and social media marketing.

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