Forget about the Royal Wedding! Something bigger than all us is happening right in front of our very eyes. That’s right, the “Blue or White Dress Debate 2.0” is here and it’s better than we could have ever imagined.

What’s the “Blue or White Dress Debate” you ask? Back in 2015, a woman posted a picture of a dress she wore to a wedding that had the internet going crazy over the true color of the dress. While some people saw that it was clearly a blue and black dress, just as many were convinced that the dress was white and gold. So how could so many people be in disagreement over what should be an obvious answer?

Well, scientists later came out and explained how different people can see colors differently, which explains why a blue and black dress had some seeing red…or gold and white!

Lucky for us, we only had to wait a short three years for a phenomenon like this to divide the population again. But this time, it’s a sound that has people going crazy. Enter “Yanny or Laurel.”

“Yanny or Laurel” is 2018’s “Blue or White Dress Debate” but this time, our ears are what’s misleading us. So what’s the issue this time? A recording has made its way around the internet, which has some people convinced that the robotic sound byte is saying “Laurel” while others are willing to bet their lives that the voice is saying “Yanny.”

Well, like in the case of the “Blue or White Dress Debate”, there is, in fact, a right answer. According to scientists, the differing opinions are based on varying frequencies and what listeners expected to hear. But, scientists do believe that the original recording is saying “Laurel.”

Phew! Now that we’re all on the same page, how can this type of information help marketers?

Hashtag Usage

If it’s not already obvious, when something big like this happens in pop culture, it’s important to enter the conversation. By using the trending hashtags, you’re inserting your brand into an already relevant conversation. Now, it’s just up to you to find an authentic way to add value!

Engagement Central

People crave interactions. So why not facilitate this by giving your followers a way to communicate? While I normally ignore the comment section on viral Facebook posts, when it comes to the “Yanny or Laurel” debate, I love to read what people are writing. That’s simply because I want to see if my answer is in the majority. Now that you have a captive audience, create a poll or post for them to interact with.

Social Media Graphics

If you have a design whiz on your team, why not ask them to create a few social media templates that are relevant to this? Templates for Facebook profiles, Instagram Stories, and SnapChat filters can help promote your brand in a fun way.

 

We know that marketing is easier said than done so if you’re still wanting some help, we’d be happy to give you a hand!

Or, if you want to learn more about our writing process or our writing services, reach out to us here!

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Jaclyn is the latest addition to the Six Stories team and will use her business background to help with project management, content creation and social media marketing.

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